Bing Webmaster Tools
26 established claims - 1 refused by the grounding gate
Verdict
On January 10, 2019, Bing Webmaster Tools released Adaptive URL submission, allowing up to 10,000 URLs per day with no monthly quotas, up from 10 URLs per day and 50 per month; the daily quota per site is determined based on site verified age, site impressions, and other signals available to Bing. Its Search Performance reporting tracks impressions, clicks, and average position across pages and keywords, uses up to 16 months of data, and a March 2025 post states the feature was expanded from 6 to 16 months back in October. Bing fetches submitted sitemaps immediately, revisits them typically at least once per day, processes sitemaps at least once every 24 hours, ignores optional changefreq and priority tags, and can import verified ownership directly from Google Search Console. As of February 10, 2026, AI Performance shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations; page-level citation counts reflect how often pages are cited, not importance, ranking, or placement, and duplicate and near-duplicate URLs do not harm a site by themselves but can blur the information search engines use to understand content and evaluate relevance.
Written from the 26 established claims below, then checked against them. How that works.
Documented position15
What the operator of the system says in its own documentation.
The Bing Webmaster blog states that the AI Performance release is an early step toward Generative Engine Optimization (GEO) tooling in Bing Webmaster Tools.
1 quote from 1 source
This release is an early step toward Generative Engine Optimization (GEO) tooling in Bing Webmaster Tools, helping publishers understand how their content participates in AI-driven experiences.
The Bing Webmaster blog states that the Average Cited Pages metric in AI Performance does not indicate ranking, authority, or the role of any page within an individual answer.
1 quote from 1 source
Because the data is aggregated across supported AI surfaces, average cited pages reflect overall citation patterns and does not indicate ranking, authority, or the role of any page within an individual answer.
The Bing Webmaster blog states that page-level citation activity in AI Performance…
- reflects how often pages are cited.
- does not reflect page importance, ranking, or placement.
1 quote from 1 source
Shows citation counts for specific URLs from your site, making it easy to see which individual pages are most often referenced across AI-generated answers during the selected date range. This reflects how often pages are cited, not page importance, ranking, or placement.
The Bing Webmaster blog states that duplicate and near-duplicate URLs…
- do not harm a site by themselves.
- can blur the information search engines use to understand content and evaluate relevance.
1 quote from 1 source
Duplicate and near-duplicate URLs do not harm a site by themselves, but they can blur the information search engines use to understand your content and evaluate relevance.
- Does Duplicate Content Hurt SEO and AI Search Visibility? blogs.bing.com
The Bing Webmaster blog states that optional sitemap tags like changefreq and priority…
- are ignored by Bing.
- do not influence how content is crawled or ranked.
1 quote from 1 source
Optional sitemap tags like changefreq and priority are ignored by Bing and do not influence how your content is crawled or ranked.
The Bing Webmaster blog states that Bing will…
- attempt to fetch a submitted sitemap immediately upon submission.
- then revisit a submitted sitemap typically at least once per day.
1 quote from 1 source
Once your sitemap is referenced in your robots.txt file or submitted through Bing Webmaster Tools, Bing will attempt to fetch it immediately upon submission . After that, it will revisit your sitemap on a regular basis, typically at least once per day , to check for updates.
The Bing Webmaster blog states that Bing Webmaster Tools' Search Performance Reporting…
- tracks impressions, clicks, and average position across pages and keywords.
- uses up to 16 months of data.
1 quote from 1 source
Search Performance Reporting : Track impressions, clicks, and average position across pages and keywords using up to 16 months of data.
Bing processes sitemaps at least once every 24 hours for indexing updates.
1 quote from 1 source
Sitemaps Report : Submit and monitor your sitemap. Bing processes sitemaps at least once every 24 hours for indexing updates.
The Bing Webmaster blog states that a site already verified in Google Search Console can have its verified ownership imported directly into Bing Webmaster Tools.
1 quote from 1 source
Import your site from Google Search Console: If your site is already verified in Google Search Console, you can import your verified ownership directly.
The Bing Webmaster blog states that the daily URL submission quota per site is determined based on the site's verified age in Bing Webmaster Tools, site impressions and other signals available to Bing.
1 quote from 1 source
The daily quota per site will be determined based on the site verified age in Bing Webmaster tool, site impressions and other signals that are available to Bing.
Changed on7
A dated change. This is where advice quietly stops being true.
- The Bing Webmaster blog announced the introduction of AI Performance on February 10, 2026.
- AI Performance is a set of insights in Bing Webmaster Tools.
- AI Performance shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations.
2 quotes from 1 source
February 10 2026
We are happy to introduce AI Performance in Bing Webmaster Tools , a new set of insights that shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations.
Bing Webmaster Tools expanded its Search Performance feature from 6 to 16 months back in October.
1 quote from 1 source
This is why Bing Webmaster Tools expanded its Search Performance feature from 6 to 16 months back in October. Now, users can compare data across different time periods for clicks, impressions, CTR, keywords, and pages.
- Bing Webmaster Tools' blog announced in January 2019 the Adaptive URL submission feature.
- Bing Webmaster Tools' Adaptive URL submission feature increased the daily URL submission quota by 1000x, from a maximum of 10 URLs per day to up to 10,000 URLs per day.
- Bing Webmaster Tools' Adaptive URL submission feature changed the monthly URL submission quota from a maximum of 50 URLs per month to no monthly quotas.
1 quote from 1 source
Until today, this feature was throttled for all sites to submit a maximum of 10 URLs per day and a maximum of 50 URLs per month. Today we are releasing the Adaptive URL submission feature that increases the daily quota by 1000x, allowing you to submit up to 10,000 URLs per day, with no monthly quotas.
Echoed without a primary source4
Widely repeated in the field, but traceable only to other repetitions. Listed because knowing something is merely echoed is worth as much as knowing it is documented.
The Bing Webmaster blog's March 2025 post on Search Performance builds its worked example around an explicitly fictional eco-friendly e-commerce business.
1 quote from 1 source
Imagine an eco-friendly e-commerce business selling reusable bags, biodegradable cleaning supplies, and sustainable home goods is facing a significant challenge. Like many companies , this fictional business is focused on growing their online store and several local outlets and needs to increase market reach and attract more environmentally conscious customers.
The Bing Webmaster blog's March 2025 post states that an Earth Day promotion…
- increased clicks by 25%.
- increased impressions by 20%.
- led to a 30% rise in brand mentions.
1 quote from 1 source
For instance, their Earth Day promotion not only increased clicks by 25% and impressions by 20%, but also significantly boosted customer engagement on social media, leading to a 30% rise in brand mentions.
Refused1
Claims the research produced that the grounding gate would not accept, with its reason. They are here because a site that only shows what passed gives you no way to judge whether the gate does anything.
Show what was refused
The Bing Webmaster blog states that the grounding queries data shown in AI Performance represents a sample of overall citation activity.
Refused: The quote says the key-phrase data shown represents a sample of citation activity, but it never names that data 'grounding queries' or explicitly ties the sample statement to a 'grounding queries' metric in AI Performance.
Unsupported: grounding queries data shown in AI Performance
What it rested on
Shows the key phrases the AI used when retrieving content that was referenced in AI-generated answers. The data shown represents a sample of overall citation activity. We will continue to refine this metric as additional data is processed.