Nosnippet
26 quoted answers, each with its source
The short answer
Bing introduced support for the data-nosnippet HTML attribute on October 15 2025, and its nosnippet directive blocks all text and preview thumbnails from appearing in snippets. Bing says data-nosnippet content is still indexed normally and available for ranking but excluded from snippets and AI summaries; its guidance on scope conflicts, naming span, div, and section elements in one place and any HTML element in another. Google documents nosnippet as blocking text snippets and video previews, preventing direct input for AI Overviews and AI Mode, and being equivalent to max-snippet:0, while a static image thumbnail may still appear if it improves user experience. Google treats data-nosnippet as a boolean attribute on span, div, and section elements, so any value like "false" is ignored, and structured data inside it remains usable; as of August 1 2026, nosnippet in practice removes content from AI Overviews and also removes traditional snippets.
Every part of this comes from the quotes below. How we write these.
What the rules actually say21
Quoted straight from the people who make or enforce the rules.
Google's "How to write meta descriptions" documentation instructs site owners to use the nosnippet meta tag to prevent Google from displaying a snippet for a page in search results.
1 quote from 1 source
To prevent Google from displaying a snippet for your page in search results, use the nosnippet meta tag .
Google's 'Robots meta tag, data-nosnippet, and X-Robots-Tag specifications' documentation states that the nosnippet rule tells Google not to show a text snippet or video preview in the search results for a page.
2 quotes from 1 source
nosnippet
Do not show a text snippet or video preview in the search results for this page.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that a static image thumbnail may still be visible for a page carrying the nosnippet rule when it results in a better user experience.
1 quote from 1 source
A static image thumbnail (if available) may still be visible, when it results in a better user experience.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that the nosnippet rule prevents content from being used as a direct input for AI Overviews and AI Mode.
1 quote from 1 source
This applies to all forms of search results (at Google: web search, Google Images, Discover, AI Overviews, AI Mode) and will also prevent the content from being used as a direct input for AI Overviews and AI Mode.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that the max-snippet value 0…
- means no snippet is to be shown.
- is equivalent to nosnippet.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that when a page carries both max-snippet:50 and nosnippet rules, the nosnippet rule applies.
1 quote from 1 source
Conflicting robots rules: In the case of conflicting robots rules, the more restrictive rule applies. For example, if a page has both max-snippet:50 and nosnippet rules, the nosnippet rule will apply.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that the data-nosnippet HTML attribute can be used on span, div, and section elements.
1 quote from 1 source
You can designate textual parts of an HTML page not to be used as a snippet. This can be done on an HTML-element level with the data-nosnippet HTML attribute on span, div, and section elements.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that…
- data-nosnippet is a boolean attribute.
- any value specified for data-nosnippet is ignored.
2 quotes from 1 source
The data-nosnippet is considered a boolean attribute.
As with all boolean attributes, any value specified is ignored.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation gives an example in which a div carrying data-nosnippet="false" is also excluded from the snippet.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation advises site owners not to add or remove the data-nosnippet attribute of existing nodes through JavaScript.
1 quote from 1 source
To avoid uncertainty from rendering, do not add or remove the data-nosnippet attribute of existing nodes through JavaScript.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that structured data remains usable for search results when declared within a data-nosnippet element.
1 quote from 1 source
Also note that structured data remains usable for search results when declared within a data-nosnippet element.
Google's "Robots meta tag, data-nosnippet, and X-Robots-Tag specifications" documentation states that the settings can be read and followed only if crawlers are allowed to access the pages that include them.
1 quote from 1 source
Keep in mind that these settings can be read and followed only if crawlers are allowed to access the pages that include these settings.
Google's 'Robots meta tag, data-nosnippet, and X-Robots-Tag specifications' documentation states that a meta tag named googlebot-news with the nosnippet value shows…
- a full snippet in Google's web search results.
- no snippet in Google News.
2 quotes from 1 source
To show a full snippet in Google's web search results, but no snippet in Google News, specify googlebot-news as the name of the meta tag:
<meta name="googlebot-news" content="nosnippet">
Google's "AI features and your website" documentation names nosnippet, data-nosnippet, max-snippet and noindex as the controls for limiting the information shown from a site's pages in Search.
1 quote from 1 source
To limit the information shown from your pages in Search, use nosnippet, data-nosnippet, max-snippet, or noindex controls.
The Bing Webmaster blog states that content marked with data-nosnippet…
- is still indexed normally by Bing.
- remains available for ranking.
1 quote from 1 source
When Bing crawls your site, any content marked with data-nosnippet is still indexed normally, but it will be excluded from snippets and AI summaries. The content tagged as data-nosnippet is available for ranking.
The Bing Webmaster blog describes Bing's nosnippet directive as blocking…
- all text from appearing in snippets.
- preview thumbnails from appearing in snippets.
1 quote from 1 source
nosnippet: Blocks all text and preview thumbnails from appearing in snippets.
Practical effect2
What is observed to happen in practice, as distinct from what is documented.
- nosnippet removes content from AI Overviews
- nosnippet takes out traditional snippets
1 quote from 1 source
For example, Nosnippet removes content from AI Overviews, but it also takes out traditional snippets at the same time. This all-or-nothing approach was something Google acknowledged in January , when it mentioned it was exploring ways to opt out of AI features.
Changed on1
A dated change. This is where advice quietly stops being true.
The Bing Webmaster blog announced on October 15 2025 that Bing was introducing support for the data-nosnippet HTML attribute.
2 quotes from 1 source
October 15 2025
At Bing, empowering creators with meaningful control over their content is a core priority. This is why we're introducing the data-nosnippet HTML attribute.
Disputed between sources1
Sources that do not agree, presented without picking a winner.
Bing Webmaster blog says the data-nosnippet attribute can be applied to any HTML element
2 quotes from 2 sources
This can be done on an HTML-element level with the data-nosnippet HTML attribute on span, div, and section elements.
You can apply the data-nosnippet attribute to any HTML element you want to exclude from Bing Search snippets or AI summaries.
Often said, but we could not find it in the rules1
Lots of people say this. We went looking for an official source that backs it up and could not find one, so treat it as something people repeat rather than something settled.
nosnippet echoes Search Engine Journal's report of a NewzDash figure that nearly 1 in 6 U.S. trending news queries place Top Stories inside AI Overviews.
2 quotes from 1 source
John Shehata, CEO and founder of NewzDash and GDdash, put a number on it : “Nearly 1 in 6 U.S. trending news queries now place Top Stories inside AI Overviews.” The 15.5% rate applies to tracked results where Google displayed Top Stories, not to all queries NewzDash tracked. The UK figure is 17.46%.
NewzDash hasn't published sample sizes or collection dates alongside the figures.